Report Concept and Design


Leveraging the momentum generated from the discovery phase, BrandLogic develops a strongly focused concept that allows readers to walk away with a genuine understanding of the company. A compelling, lucid narrative is paired with an elegant and thoughtful visual story created by our award-winning designers. Because we believe the annual report is a critical branding tool, careful attention is given to creating a design that presents the correct image and personality of the company in both print and Web versions.
12 years of Avon annual reports.