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Experienced. Inventive. Endlessly enthusiastic about brands.

Leadership Team

Hampton Bridwell

CEO and Managing Partner

Hampton Bridwell

Hampton oversees all Brandlogic practice areas and is involved in providing strategic direction to select clients. His particular area of expertise is advising clients on how to best leverage their brand as an asset to serve as a powerful leadership tool and drive business performance.

Mr. Bridwell has 17 years of experience in corporate brand strategy, identity, communications and interactive media. In 1995, he launched Navistream Corporation, a successful interactive agency and Web development firm. With the merger of Navistream in 1999 with two other firms, he became President of Brandlogic. He assumed the role of CEO in 2010 and led the firm to become 100% employee-owned through an ESOP.

Hampton is a recognized expert on issues relating to brand strategy, brand architecture, employee engagement, naming, corporate reporting and digital media. Over his career, he has worked closely with clients such as ArrayPower, Amgen, Avon, BASF, BD, CenterLight Health, CFA Institute, Chevron, FMC, The Hartford, IBM, John Deere, JPMorgan Chase, Legrand, Merck, Merrill Lynch, Rockwell Collins, Texaco, Travelers, UPMC, Wyeth and Xerox.

As a contributor to thought leadership, Hampton focuses on emerging issues affecting global organizations, specifically the recent rise of sustainability and its effect on corporate brands. A frequent speaker on corporate brand image and reputation, Hampton is continuously exploring new methods for organizations to optimize their brand platform to build business value. His speaking engagements include events with the Conference Board in the United States, World Brand Congress in India and HiBrand/Identity in Russia. In 2010, he was a key participant in the seminal workshop on integrated reporting, sponsored by Harvard Business School.

Hampton studied Management Systems at Rochester Institute of Technology, where he also studied photography and design. Most recently, Hampton attended Harvard Business School Executive Education programs in Finance and Professional Services Leadership.

James Cerruti

Senior Partner, Strategy and Research

James Cerruti

James brings to his senior role with Brandlogic over 20 years of experience in leading strategy, marketing, and brand consulting engagements, in North America and worldwide.

His consulting career includes executive posts as the president of Vivaldi Partners, a New York City-based marketing and brand consultancy; as one of the founding partners of FutureBrand, and as a director with Coopers & Lybrand.

His numerous brand strategy clients have included: Allianz, Bank of Montreal, CarlsonWagonlit Travel, CNA Financial, Deloitte, Deutsche Telecom, Dun and Bradstreet, First Union, FleetBoston, Hyundai Kia Motors, KPMG, MasterCard International, Merrill Lynch, Olympus, PNC Bank, PricewaterhouseCoopers, RBC Financial Group, Remy Cointreau, Scudder Investments, Siemens, State Street Corporation, Telefonica, US Bancorp and Zurich Financial Services.

James holds an M.B.A. in International Business from the Monterey Institute and a B.A. in Greek Archeology from Antioch University. He is fluent in Greek and conversational Spanish and French. His work has been published in the Journal of Business Strategy, among others.

Anne-Marie Normandeau

Senior Partner, Communications and Client Engagement

Anne-Marie Normandeau

Born and raised in Canada, Anne-Marie took a “meandering road” through university, studying both law and foreign languages.

She worked in the non-profit sector as executive director of various agencies in Montreal and moved to the U.S. in 1990 to “discover new worlds.” Overseeing relationships with Brandlogic’s long-term and most important clients, Anne-Marie has earned a reputation for building lasting partnerships through solid project management, value-add thinking and client trust. Her driving goal is to insure that clients receive the services they were promised, in the time frame to which we agreed. But what keeps clients coming back is the passion for excellence Anne-Marie brings to every engagement. Overseeing a project to its conclusion is not enough for her – a satisfied customer is her ultimate goal.

During her 10-plus-year tenure with Brandlogic, Anne-Marie has moved from project manager to group director and executive vice president. She now oversees our communications practice, as well as our team of account managers.

Dan Dyksen

Senior Partner, Creative Director

Dan Dyksen

A graduate of the Fashion Institute of Technology, Dan comes to Brandlogic with more than 20 years of experience in identity systems, branding, annual reports and marketing collateral for a variety of global clients.

With a focus on the cultural arts and non-profit organizations, Dan began his career working with clients such as Pace Gallery, Robert Miller Gallery, The Alliance for Downtown New York and AmeriCares.

Dan went on to become a design director at Interbrand in the New York office working on branding assignments for GE Money, Covidien, Mellon Financial and Victoria’s Secret Direct.

Most recently, Dan was the creative director of marketing and events at New York magazine. While at New York, Dan was responsible for managing the brand across all platforms, as well as overseeing strategic partnerships with clients such as Disney, Saks Fifth Avenue, Quebec Tourism and The French Culinary Institute, among others.

Dan’s work has been selected for design excellence by the Society of Illustrators, AR 100 and Print magazine. Dan is currently on the board of directors for the AIGA Metro-North chapter.

Larry Roth

Senior Partner, Digital

Larry Roth

A founder of Navistream, Brandlogic’s original interactive agency, Larry previously worked at the Rochester Institute of Technology, where he helped design their Digital Media department.

He is responsible for all Brandlogic interactive projects, as well as providing direction on how technology can provide the greatest communications benefits.

Larry – a strong advocate for the Open Source movement – is constantly pushing for the use of open standards. His strengths are in enterprise software development, usability studies and testing, and client education.

Away from the office, Larry is an affiliate member of the IEEE computer society and a member of the Rochester Academy of Sciences. His favorite thing to do is spend time with his wife and three children.

C. Wynn Medinger


C. Wynn Medinger

As a founder of Brandlogic and CEO from 1999-2010, Wynn has over 30 years of experience in all aspects of design, including corporate identity systems, print and electronic communications, and signage for clients ranging from the world’s largest companies to governments and private institutions.

After studying at the University of the Arts with the icons of graphic design – Armin Hoffman, April Greiman, Stef Geisbuhler, and Paul Rand – Wynn traveled to Montréal to work with Gottschalk+Ash International, where he designed for the Canadian government, the Olympics and numerous American and Canadian corporate identities.

Wynn then returned to the U.S. and joined Enterprise IG/Anspach Grossman Portugal (now Brand Union), one of New York’s top corporate identity/brand firms, and led identity projects for clients ranging from Lehman Brothers to Mexico’s largest bank to a new coffee for Nestlé.

He then founded Brandlogic in 1978, where he has spearheaded assignments for a wide range of clients, including Chevron, GE, IBM, Texaco and Wyeth. Wynn is responsible for maintaining the high level of quality in all of Brandlogic’s work.

Wynn’s work has been awarded by the leading design organizations in the US, Canada, Europe and Asia, and has been published by Graphis and Graphis Annuals, Communications Arts, Print, IDEA (Japan) and the Revue suisse de l’imprimerie magazine, (Switzerland).

Wynn is married with two children: a son teaching in Los Angeles and a daughter in the media industry New York City. He currently divides his time between New York and a farm with chickens and horses in Vermont.