Brandlogic helps launch TruBridge, a new force in healthcare services
Wilton, Conn., Jan. 31, 2013—Brandlogic Corporation is excited to announce its role in the launch of TruBridge, LLC, a CPSI Company. This new division of CPSI will provide business, consulting and managed information technology services targeted specifically at rural and community healthcare organizations.
CPSI has been providing data management services for over 12 years and is a leader in Electronic Medical Records (EMR) systems. CPSI has had great success in offering services to its EMR system customer base, which led the company to engage Brandlogic to help seize new opportunities in the broader healthcare market.
Brandlogic teamed with CPSI to create a comprehensive brand strategy that would help the company meet the unfilled service needs of the entire rural and community healthcare market -- a segment where CPSI already has years of experience. CPSI and Brandlogic also worked together to create a new visual and verbal identity that tells the TruBridge story across many channels including web, mobile, social media and print.
"This is a classic case of how a well-conceived and executed branding program can embody business strategy and position a company to seize growth opportunities," said Brandlogic Senior Partner and Director of Strategy and Research James Cerruti. "With a compelling brand concept and fresh identity to complement a well-articulated value proposition, TruBridge is poised to build on its past as part of CPSI and achieve success going forward as a wholly-owned CPSI subsidiary."
To learn more about TruBridge, visit www.trubridge.net. Information about CPSI can be found at www.cpsinet.com, a site also designed by Brandlogic.
About Brandlogic Corporation
Brandlogic is the leading independent branding firm, offering a full range of services including brand research, strategy, design, communications, management and measurement. For more than 30 years, Brandlogic has been serving complex, global organizations in multiple industries. Our mission is to help clients create ideas that drive performance. To learn more, visit www.brandlogic.com.