James Cerruti appears on Bloomberg Television London to discuss Brandlogic’s Sustainability Leadership Report.
London, UK (October 5, 2011) – James Cerruti, Senior Partner in charge of strategy and research at Brandlogic, appeared on Bloomberg Television London today to discuss Brandlogic’s Sustainability Leadership Report.
Mr. Cerruti spoke with presenter Owen Thomas on Bloomberg Television’s “On the Move” program regarding the gap between the perception and reality of the sustainability performance of 100 global corporations. While some firms, such as Apple, have a massive gap between their sustainability performance and perception, Leader firms such as IBM and several pharmaceuticals have aligned these metrics by building sustainability into their business strategy.
View the clip.