James Cerruti featured on AdAge on linking sustainability to brand management
New York, NY (September 23, 2011) – James Cerruti, Senior Partner of Strategy and Research at Brandlogic, was published on AdAge.com this month on the topic of sustainability and its role in branding and reputation management. Mr. Cerruti reports that as more empirical facts on sustainability performance and perception become available, marketers are able to make more informed decisions to drive brand performance.
Brandlogic’s Sustainability Leadership Report, a quantitative analysis of sustainability performance and perception for 100 global companies, is one such tool giving marketers a clearer picture. This data on the connection between sustainability performance and perception by highly attentive audiences is a valuable new resource in the development and management of corporate brands.
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