Brandlogic CEO Hampton Bridwell at Conference Board event on corporate citizenship in Washington, D.C.
Presenting key findings from the just-released Sustainability Leadership Report, a landmark study of corporate performance on sustainability
Wilton, Conn. (June 9, 2011) – Hampton Bridwell, CEO and Managing Partner of Brandlogic, a leading brand consultancy, will be joining a panel discussion at the Corporate Citizenship and Sustainability Conference, held by The Conference Board in Washington, D.C., June 9 and 10, 2011.
On Friday, June 10, Mr. Bridwell will present the key findings from the “Sustainability Leadership Report: Measuring Perception vs. Reality,” a landmark study just released by Brandlogic and CRD Analytics, the leading independent sustainability analytics firm. The Sustainability Leadership Report is a quantitative analysis of actual vs. perceived performance around environmental, social and governance (ESG) factors for 100 leading companies. Supported by the Institute for Supply Management (ISM), the report is available for immediate download at www.brandlogic.com/sustainability.
Mr. Bridwell said, “I am thrilled to have the opportunity to join this important gathering and share the findings of the report. Sustainability and ESG are emerging priorities for The Conference Board’s members and Brandlogic’s clients, who are among the largest corporations in the world. This report is a leadership tool that frames sustainability in an objective, fact-based context.”
The information in the report comes from two sources. Brandlogic conducted a global research study in early 2011 to gather perceptual data, interviewing 2,400 individuals who are highly attentive to sustainability issues: supply chain managers, investment professionals and graduating college and university students. The research study was conducted in six countries: the U.S., UK, Germany, Japan, India and China. CRD Analytics’ SmartView™ platform was used to generate the actual performance data, using quantitative and qualitative data from 175 performance metrics and five key performance indicators within each ESG area.
Mr. Bridwell and his colleagues at Brandlogic advise corporations on how to create branding and communications programs that deal with sustainability issues. “Ready or not, sustainability is an important component of corporate reputation and audiences are constantly forming opinions about corporate behavior in this arena. In an era where greater transparency is required, corporations would be well-served to take a deeper look at their actual versus perceived performance and evaluate whether they are facing potential reputational risks and if there are opportunities for improvement.”
MORE ABOUT BRANDLOGIC
Brandlogic is a leading brand consultancy, offering a full range of services including brand research, strategy, design, digital, communications, employee engagement and sustainability reporting. A 100 percent employee-owned firm based in Wilton, CT, the firm has a 35-year history of serving complex, global organizations to solve their most pressing business and branding challenges.