Brandlogic sponsors 2011 Corporate Image and Branding Conference in New York
Brandlogic will sponsor The Conference Board’s Corporate Image and Branding Conference, to be held January 27 – 28, 2011 in New York. The conference brings together senior executives from Fortune 1000 corporations to exchange ideas around building value in their brands. This is the eighth consecutive year that Brandlogic has been a sponsor of the conference.
The 2011 conference will focus on the changing needs of the branding executive to adapt in a world of social media and global competition.
Hampton Bridwell, President and CEO of Brandlogic, will speak alongside Dr. Robert Eccles, Professor of Management Practice at Harvard Business School, on the topic of Integrated Reporting. Dr. Eccles, who has partnered with Brandlogic on an Integrated Reporting offering, is one of the world's leading authorities on Integrated Reporting and the co-author of One Report: Integrated Reporting for a Sustainable Strategy.
Additionally, James Cerruti, Executive Vice President and Managing Director of Brandlogic’s Research and Strategy Practice, will lead a session with Brandlogic client Susan Adler, Vice President of Corporate Planning and Communications at Sunovion. Mr. Cerruti and Ms. Adler will detail the creation of the Sunovion brand, launched in late 2010.
Brandlogic is the leading independent branding firm, offering a full range of services including brand research, strategy, design, communications, management and measurement. For over 30 years, Brandlogic has been serving complex, global organizations in multiple industries. Our mission is to help clients create ideas that drive performance.
The Conference Board is a non-profit, independent membership organization that conducts research, publishes information and analysis, and brings executives together to learn from one another. It is the world’s leading business membership organization, with a global network of nearly 2000 enterprises in 55 countries. To register for conferences, visit: http://www.conference-board.org.