Denis Riney comments in Advertising Age on the comeback of Martha Stewart
Denis Riney, EVP Marketing at Brandlogic, has been following the Martha Stewart story for several years; he has appeared on CNBC, The Wall Street Journal and other media to discuss Martha Stewart's reputation and its impact on her eponymously branded business ventures.
In response to the recent news about Martha Stewart's television deal with Hallmark Channel, Denis said: "Her redemption now seems to be complete. Hallmark, one of America's most wholesome brands, must have determined that her negatives are mostly forgotten. In a post-Madoff, post-Lehman world, her financial shenanigans now seem relatively trivial."
Brandlogic is the leading independent branding firm, serving large, global organizations such as IBM, Chevron, Travelers, UBS, ARAMARK and many others.
Click here to read the full Advertising Age article.