On CNBC: David Haigh considers how banks can repair the damage to their brands
The brands of once strong banks have suffered major blows since the onset of the credit crisis.
“In the end, the long term brand value in financial terms grows out of having moral values.”
– David Haigh on CNBCWatch Brand Finance CEO David Haigh on CNBC as he discusses how banks can repair the recent damage done to their brands.
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