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Chevron Brand Center wins iNova Gold and Grand Awards

Brandlogic and Chevron recently received two awards for their collaboration on Chevron’s Brand Center intranet site. This site was designed to provide Chevron communications professionals with everything they need to produce high-quality, branded material in adherence to brand identity guidelines.

In addition to brand guidelines, files, and templates, the new site offers tools to help authorized users create ads online, find the correct logo for any application, and share their designs with co-workers. Further, the site offers users a rationale for following the guidelines, and helps give individual users a greater sense of how their efforts combine with fellow employees in consistently delivering the Chevron brand message across all communications.

The Chevron Brand Center and an emailed game that heralded the site scored the iNOVA Gold, as well as the iNOVA Grand Award for the Best Overall Intranet Site. The Grand Awards were selected from the top scoring Gold Winners. iNOVA is the industry’s only international awards show dedicated to recognizing and promoting overall achievement in creative design, written content, and functional performance or corporate websites, and is the world’s premier competition honoring excellence in corporate websites. Over two hundred and thirty entries were received from 12 countries.

“This prize endorses all the hard work put into a site's creation and development,” said the competition's founder, Reni Witt. “Winning an iNOVA Award is a tribute to the creative team which does outstanding work.” Websites were evaluated for content, design, and technology. Preliminary judging was carried out by over 40 web developers, designers, site builders, and interactive media specialists.

The site also received a Silver Award from the League of American Communications Professionals (LACP) 2007 Spotlight Awards. The LACP, based in San Diego, has more than 30,000 members.

“The Chevron Brand Center re-launch proves to be remarkable in light of the tremendous competition,” said Christine Kennedy, LACP managing director. “More than 900 entries were received. Overall, we find this [Chevron site] to be superb, earning a total score of 95 out of a maximum 97 points. The first impression presented by the Chevron site is superb while the narrative and visual design are both excellent. We find the level of creativity exhibited to be superb, which is supported by superb message clarity. In summary, we congratulate the entire team involved. We also classify this entry as being among the top 100 of all communications materials (regardless of category) judged by LACP this year.”

Individual LACP judges added; “The visual design is commendable. Definitely a cut about the standard,” and, “High caliber narrative. Great showcase in writing.”