Brandlogic hosts at 2008 Conference Board Corporate Image Conference
Industry leaders meet to discuss brand performance challenges
Brandlogic hosted multiple sessions of The Conference Board’s Corporate Image Conference, held in New York, January 30th - February 1st. The conference draws senior executives from Fortune 1000 global corporations worldwide to share ideas around building value in their brands. This is the fifth consecutive year Brandlogic has been asked to host sessions.
Hampton Bridwell, Brandlogic President, was joined by Joan Palm, Vice President of Communications at Travelers, to discuss branding issues large corporations face in today’s increasingly dynamic and complex marketplace. Bridwell and Palm recently collaborated on a brand refresh for Travelers, a leader in insurance for consumer and commercial markets.
Bridwell was also joined by James Cerruti, EVP and Managing Director for Research and Brand Strategy at Brandlogic, who led a Pre-Conference Seminar on Brand Alignment and Performance. In addition to offering practical tools gained from their years of experience as branding consultants, they offered a workshop in which participants worked in small teams to tackle real-life challenges faced by corporations looking to improve their brand performance.
Other featured speakers included senior executives from IBM, Provident Bank, Disney, Harley Davidson, Yahoo, and Delta.
Brandlogic is the leading independent brand consultancy, helping Fortune 1000 companies build brand strategies and communications that drive higher levels of market performance.
The Conference Board is a non-profit, independent membership organization that conducts research, publishes information and analysis, and brings executives together to learn from one another. It is the world’s leading business membership organization, with a global network of nearly 2000 enterprises in 61 countries. To register for conferences, visit: www.conference-board.org