Client Access New identity reflects an innovative approach to instruction and curriculum development is a unique business, serving the K-12 educational market with learning services that are exclusively Web-based.

The company’s Web-only delivery model for its subscription-based services has proven highly successful, enabling to be agile, responsive, and quick to adapt to its customers’ changing needs. Another key factor is increasing demand by the Departments of Education in several states for technology-based learning.

These two factors, combined with’s high quality standards, have combined to generate significant growth.

To further build on this success, saw a need to revise its identity to reflect its new, forward-thinking mission and personality, and turned to Brandlogic for help.

The new logo was designed to reflect key elements of the company’s unique focus. Three characters of the company name are highlighted through the use of color, position, and typography to emphasize these elements, which represent language arts, math and science, and technology literacy.

Brandlogic worked closely with to develop identity standards that include a new logo, typography, and color palette. These vital components are the foundation of an overall set of brand guidelines and applications. They’re critical because they directly influence how the company is perceived by the public.

According to Jim Kuhr, vice president of marketing and product management for, "Brandlogic’s work is an exceptional implementation that accurately reflects our company’s mission and core competencies as well as a unique and highly creative mark that has the ability to create significant value for the company.

Kuhr highlighted the collaborative nature of the relationship with Brandlogic. "Brandlogic’s ability to listen to their customers, understand and accurately interpret the customer requirements, and produce a high-value product is extraordinary. It makes them a company that I can recommend, without hesitation," he concludes.