USA Today recognizes guideposts.com
Recently USA Today named Brandlogic-developed Daily Guideposts – and two of its sister Web sites – as “Hot Sites,” a designation given to Web sites that are judged noteworthy by the newspaper’s technical editors. USA Today’s criteria are content, design and experience. According to Sam Meddis, technology editor, USA Today, editors look for “sites that stretch the design envelope and show where the Web is headed.”
The site is a success with its visitors as well. In its first year, the number of hits more than quadrupled in the first month. Traffic continued to double month-to-month (versus same time previous year), representing an average of 1.2 million hits per month. Visitor time on the site increased by two minutes, and magazine, book orders and community participation have quadrupled as well.