Brandlogic marks 25th anniversary of IBM client relationship
Long-term business relationships, such as the 25-year association of Brandlogic and IBM, are unusual in an industry where client/agency bonds seldom last five years. Over this time, Brandlogic has created more than a dozen visual identities for IBM sub-brands – from ThinkPad® notebook computers to the largest IBM mainframes and everything in between, including software and services. Work with IBM encompasses a range of cross-media projects – from worldwide editorial and typography guidelines and product naming to software interface designs; Web design, content, and programming; publications; print collateral and multimedia; and communications consulting.
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