Brandlogic hosts at Conference Board Corporate Image Conference
For the fourth consecutive year, Brandlogic hosted sessions of The Conference Board’s Corporate Brand Management Conference, which was held in New York, January 24th - 26th. The conference draws senior executives from Fortune 1000 global corporations to share ideas around building value in their brands.
During the main conference, Hampton Bridwell, president of Brandlogic, was joined by Dave Yeoman, director of Marketing Communications of Rockwell Collins, to talk about brand renewal and revitalization. Bridwell and Yeoman recently collaborated on the strategy and brand refresh for Rockwell Collins, a leader in avionics for defense and commercial markets (www.rockwellcollins.com).
Bridwell was joined by Jack Vogler, SVP for Consumer Branding, who lead a seminar entitled “Creating Highly Effective Corporate and Product Brands.” In addition to offering practical tools gained from their years of experience as consultants, they facilitated a workshop in which participants will work in small teams to tackle real-life positioning challenges for a number of well-known brands.
Other speakers included executives from Amtrak, Coca-Cola, GM, Toshiba, Travelers, and Virgin Mobile.
Last year, Brandlogic hosted highly rated sessions of the Corporate Image Conference held in New York City in January and Chicago in June.
The Conference Board is a nonprofit, independent membership organization that conducts research, publishes information and analysis, and brings executives together to learn from one another. To register for future conferences, visit: www.conference-board.org