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Brandlogic leads Conference Board Brand Loyalty seminar

The Conference Board has tapped Brandlogic for a second year to provide strategic content for their 2005 Corporate Image Conference held in New York.

Dave Nemiah, Brandlogic director of Research and Brand Strategy, kicked off the seminar with a discussion about customer loyalty research and the issues relating to the elusive quest for measurable ROI in brand communications.

Larry Roth, Brandlogic Interactive president, lead a session at the larger conference on “Branding on the Web.” This is an area in which Brandlogic has particular expertise having developed Web programs for many corporations and leading institutions.

Information on the Conference Board