Brandlogic leads Conference Board Brand Loyalty seminar
The Conference Board has tapped Brandlogic for a second year to provide strategic content for their 2005 Corporate Image Conference held in New York.
Dave Nemiah, Brandlogic director of Research and Brand Strategy, kicked off the seminar with a discussion about customer loyalty research and the issues relating to the elusive quest for measurable ROI in brand communications.
Larry Roth, Brandlogic Interactive president, lead a session at the larger conference on “Branding on the Web.” This is an area in which Brandlogic has particular expertise having developed Web programs for many corporations and leading institutions.